[
  {
    "kind": "trigger",
    "title": "New segment, then monthly",
    "body": "One paragraph naming the segment kicks off the build."
  },
  {
    "kind": "prompt",
    "title": "Build the TAM list",
    "body": "Companies matching the ICP definition, from the web."
  },
  {
    "kind": "prompt",
    "title": "Diff against the CRM",
    "body": "Remove anything owned, active, or in cooldown."
  },
  {
    "kind": "prompt",
    "title": "Score the whitespace",
    "body": "Rank against the ICP; bucket act-now, nurture, long-term."
  },
  {
    "kind": "result",
    "title": "Publish the list",
    "body": "Whitespace view updated, top 20 posted to Slack."
  }
]