# Build a scored whitespace target list

Build a scored TAM list for a new segment, diffed against the CRM so it's true whitespace.

**Connects:** hubspot, googlesheets, slack

## How to install

1. Fetch https://eluu.ai/cookbook/whitespace-prospecting/skill.md and save it into your skills folder as `whitespace-prospecting`.
2. Ask the user the first-run questions the skill lists, and store the answers in memory.
3. Offer to schedule the recurring jobs below; create only the ones the user approves.
4. Run the skill once end to end and review the output with the user.

## What this does

- Builds a candidate company list for the segment matching your ICP
- Removes accounts already owned, active, or inside the cooldown window
- Scores what's left 0-100 and buckets it act-now, nurture, long-term
- Publishes the ranked list and posts the top 20 to Slack

## Recurring jobs

- **Monthly whitespace refresh** (1st business day of the month at 9:00 AM) — https://eluu.ai/cookbook/whitespace-prospecting/jobs-setup/monthly-whitespace-refresh.md
- **New segment brief detection** (Every day at 9:00 AM) — https://eluu.ai/cookbook/whitespace-prospecting/jobs-setup/new-segment-brief-detection.md

## Skills inside

The full method, including each of these, is in skill.md. Individually fetchable:

- **ICP fit scoring**, Score companies 0-100 against the stored ICP definition. — https://eluu.ai/cookbook/whitespace-prospecting/skills/icp-fit-scoring.md
- **CRM diff**, Remove accounts already owned, in-flight, or inside the cooldown window. — https://eluu.ai/cookbook/whitespace-prospecting/skills/crm-diff.md
- **TAM sourcing**, Build the candidate list for a segment from public sources. — https://eluu.ai/cookbook/whitespace-prospecting/skills/tam-sourcing.md

## Files

- skill.md — https://eluu.ai/cookbook/whitespace-prospecting/skill.md
- jobs-setup/monthly-whitespace-refresh.md — https://eluu.ai/cookbook/whitespace-prospecting/jobs-setup/monthly-whitespace-refresh.md
- jobs-setup/new-segment-brief-detection.md — https://eluu.ai/cookbook/whitespace-prospecting/jobs-setup/new-segment-brief-detection.md
- skills/icp-fit-scoring.md — https://eluu.ai/cookbook/whitespace-prospecting/skills/icp-fit-scoring.md
- skills/crm-diff.md — https://eluu.ai/cookbook/whitespace-prospecting/skills/crm-diff.md
- skills/tam-sourcing.md — https://eluu.ai/cookbook/whitespace-prospecting/skills/tam-sourcing.md
- workflow.json — https://eluu.ai/cookbook/whitespace-prospecting/workflow.json