[
  {
    "kind": "trigger",
    "title": "1st business day, 9:00 AM",
    "body": "Monthly refresh, one competitor or the full watch list."
  },
  {
    "kind": "prompt",
    "title": "Fetch the live sources",
    "body": "Pricing, changelog, reviews, job postings, for each competitor."
  },
  {
    "kind": "prompt",
    "title": "Score through the DHM lens",
    "body": "Delight, Hard-to-copy, Margin, each claim cited."
  },
  {
    "kind": "prompt",
    "title": "Diff against last month",
    "body": "What changed since the last profile."
  },
  {
    "kind": "result",
    "title": "Publish + post",
    "body": "Profile updated in the drive, diff summary to"
  }
]